The logo was designed with basic shapes in mind to give a minimalistic impression. I explored ideas using circles, squares and diamonds but finally settled on the hexagonal. As the logo developed I decided to run with the idea of having an “E” as the centrepiece to the logo. I deconstructed the letter “E” into four separate shapes, giving the logo an aspect of minimalism and mystery.
To create a strong, established looking brand with an air of mystery surrounding the brand. A symbol based logo that will stand alone and also with the company name “Essential Ormskirk” beside it. A fresh, clean, minimalistic vision that will transfer across print and web, easily identifiable with a scope to expand to further cities. The brand shall be ultra-modern with a sympathetic colour pallet which compliments the logo across different media and platforms. Considerations should be taken with the view for various background colours.
The “Essential” brand was well received by both the owners of the company and it’s customers. On completion of the project a website was built using the branding guidelines I had provided, all the publicity was printed and a promotional team was employed to help kick-start the companies ambitions.